"So what does good design really mean and what has it got to do with Tasmania’s future? For me at least, it’s a lot to do with where you ask the question. Great architecture should always be intrinsically linked to its place and its people. It’s also often a question of not what to build but whether or not to. Sometimes the best architectural decision can be to not build at all." Fred Ward
Earlier this week Fred was featured in the Mercury's "Lets make our state great" issue. He spoke candidly about the importance of drawing on the innate potential of place.